This client was looking for a website that would increase their visibility online and attract new members to join the club. To accomplish the first goal I added the “Ask an Expert” feature and created a custom post-type and a corresponding submission form. By having new entries added to this post category on a regular basis, the client is able to build domain authority and gain improved placement in search engines. The second goal, attracting new members, called for a website that was easy to read, easy to navigate, and easy to find the contact information and membership registration.
The client reports that the site has achieved these goals and several new members have joined the club as a result.
Coconino Lapidary Club