Full Citation Audit
The most important part of any Local SEO campaign is ensuring consistency, which is why every Local campaign starts with a full audit.
Without this crucial step (that most cheap competitors skip), you’d be throwing money down the drain.
We put every campaign through this extremely detailed, time intensive process. We catalogue correct and incorrect citations, avoiding any duplication of efforts. This results in a fully detailed report, including a road map on how to repair incorrect citations most effectively.
Local Citations Building
Local directory citations are the bread and butter of local SEO. With our careful, manual submissions, we make sure you are in the BEST directories for your niche and market. This is not just a standard list of directories. Every single campaign is different and we leverage 3 strategies for determining which directories to submit to for that particular client.
Strategy 1: Ego directories – The most popular, traffic dense, authority directories.
Strategy 2: Competitor directories – We take your specific keywords and find out what citations are important not only in your industry but your specific SERPs.
Strategy 3: Competitor review directories – We scrape competitor review directories to find Google trusted directories.
We claim all the most important directories where possible, and provide detailed instructions for all others that should be verified by the client (some require a phone call for verification or other methods). We deliver a transparent report including all login info.
Rich Media Citations
Anyone can do plain old directory submissions, but to make them count, we beef them up with geo-tagged photos and videos, plus citations and links from rich media sources.
We create straightforward, whiteboard style video slideshows, with music, pictures and text. These videos are optimized to the fullest extent, including geo-meta data. We then submit these videos to the top video hosting sources, creating high authority, legit links and citations.
Here, you provide us with 10, ideally relevant & branded images. We optimize, upload, and again optimize, including geo-meta data. We then submit these images to the top image hosting sources, creating high authority, legit links and citations.
In 2013 and beyond, social media is becoming more important. We make sure you’re ahead of the game and rounding out your citation profile by getting you awesome social citations.
In this module, we create careful, manual submissions, adding all media and content which again results in high authority, legit links and citations. We submit to powerful & authoritative social media sites.
The Best Citation Audit
Can your neighbors find your website?
Get a FREE Local Citation Audit (a $75 value!)
Citations are a big deal to local SEO. But with hundreds of directories out there, do you know where you stand? What citations do you have, what are you missing, and what citations are incorrect? With the HOTH Local Citation audit, we’ll manually scour the web to find exactly where you stand and deliver you a beautiful white label report with:
All NAP Variations: We’ll find all the variations of your current profile (if any) and identify what may be harming your local rankings.
Existing Correct Citations: We’ll show you where you have citations that are correct.
Incorrect Citations: We’ll show you where you have incorrect citations that need to be fixed if any.
Aggregator Citations: We’ll check the major aggregators and let you know if any of them have the wrong data.