Take a hard look at your site. Are the visual elements up to par with today's standards? If not, it may be time to make the investment to bring new life to your business website.
Websites are a visual medium and mobile devices can produce high definition renderings of images and graphics. Don't let low-resolution, poorly rendered images turn visitors away from your site.
If your content contains typos or grammatical errors they will turn your visitors away rather than turn them into customers.
It's important that your visitors are able to reach the desired destination within your website in only one or two clicks. Anything more lowers your conversion rate.